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Priority Goals

Housing Impact

Respond to the housing crisis with a cost-efficient, sustainable, approach that uplifts residents and communities.

Expand the portfolio

  • Complete 4,800 apartment homes, a 50% increase over the previous three years. 

Improve the efficiency and financial impact of housing development 

  • Establish clear real estate development KPIs (key performance indicators) and update underwriting and design standards to consistently achieve financial projections, control construction costs, and attain energy efficiency and sustainability goals.

  • Improve real estate development efficiency, coordination, and collaboration across key departments, starting with asset management and real estate accounting processes. 

  • Increase Mercy Community Capital lending that yields a significant impact by focusing on residents and communities served, minority developers, and environmental sustainability.

Explore growth opportunities

  • Identify new opportunities to grow our portfolio through increased production, acquisitions, and market expansion.  


Building for
the future

Mercy Housing’s 2024—2026 strategic business plan is designed to be operational, actionable, measurable, and closely aligned with our business requirements. The framework, which builds upon the 2020—2024 strategic plan, encompasses four goals with specific objectives which will allow us to continue to provide quality, affordable, service-enriched housing for families, seniors, and people with special needs.

2024–2026 Strategic Business Plan


Resident Impact

Increase access to essential resources so residents can thrive while they live, learn, work, and age.

Launch unified approaches to achieve national and regional resident impact goals 

Increase resident engagement and inclusion

  • Collect resident feedback surveys at 200 properties.

  • Roll out digital resident-portal communications platform at 100% of properties.

  • Achieve 20% improvement in residents reporting sense of belonging and social connection at communities utilizing the Community Connect model.

  • Set benchmarks for increased lease renewals, decreased apartment turnover, and analysis of move-out reasons.

  • Identify and address equity gaps by reporting data on service usage and outcomes by race and ethnicity at 125 service-enriched communities.

  • Establish growth and improvement goals for company-wide health & wellness and housing success programs, and create new regional youth development, financial well-being, and resident engagement goals. 


Organizational Resilience

Plan for the future as a strong, adaptable organization that will provide affordable homes for generations to come.

Be competitive, inclusive, and equitable 

  • Develop a competitive, equitable total compensation plan that prioritizes racial equity and focuses on positions within lower compensation ranges or that have high vacancy and turnover rates.

  • Adopt a racially equitable recruitment and retention strategy to reduce turnover and position vacancies.

  • Create diverse and inclusive organizational leadership through progressive training and performance assessments.

Improve earning margins

Review operating models

  • Increase efficiency and cultivate a culture of accountability by examining operating and business models to identify areas for improvement.

  •  Maintain Mercy Housing’s average five-year cash earnings margin.

  • Create a culture of philanthropy by growing our donor base and launching an endowment campaign.

  • Reengage and advance strategic partnerships with healthcare organizations, religious communities, and national foundations to increase access to resources and opportunities.


Racial Equity, Diversity,
& Inclusion (REDI)

Create a more diverse, inclusive, and racially equitable culture for staff and residents.

Organization commitments to REDI

  • Launch and support regional REDI teams and commit to capacity- building and establishing organization-wide REDI goals.

  • Launch regional affinity groups and at least 25 brave space sessions with targeted support based on region-specific needs. 

Investments in equity and inclusion

REDI and ESG industry commitments and benchmarks

  • Develop and adopt a board diversity plan.

  • Assess and adopt the seven principles of the Multifamily Impact Framework for tracking, reporting, and communications.

  • Develop framework, benchmarks, and targets for working with BIPOC-, women-, and minority-owned vendors and partners at the regional and national levels.

  • Expand use of equity lens tools to evaluate and improve policies, programs, and operations for more equitable and inclusive outcomes.

  • Train 100% of regional REDI teams and REDI steering committee on use of equity lens tools.

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