Priority Goals
Housing Impact
Respond to the housing crisis with a cost-efficient, sustainable, approach that uplifts residents and communities.
Expand the portfolio
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Complete 4,800 apartment homes, a 50% increase over the previous three years.
Improve the efficiency and financial impact of housing development
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Establish clear real estate development KPIs (key performance indicators) and update underwriting and design standards to consistently achieve financial projections, control construction costs, and attain energy efficiency and sustainability goals.
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Improve real estate development efficiency, coordination, and collaboration across key departments, starting with asset management and real estate accounting processes.
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Increase Mercy Community Capital lending that yields a significant impact by focusing on residents and communities served and environmental sustainability.
Explore growth opportunities
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Identify new opportunities to grow our portfolio through increased production, acquisitions, and market expansion.

Building for
the future
2024–2026 Strategic Business Plan
Mercy Housing’s 2024—2026 strategic business plan is designed to be operational, actionable, measurable, and closely aligned with our business requirements. The framework, which builds upon the 2020—2024 strategic plan, encompasses four goals with specific objectives which will allow us to continue to provide quality, affordable, service-enriched housing for families, seniors, and people with special needs.

Resident Impact
Increase access to essential resources so residents can thrive while they live, learn, work, and age.
Launch unified approaches to achieve national and regional resident impact goals
Increase resident engagement and inclusion
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Collect resident feedback surveys at 200 properties.
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Roll out digital resident-portal communications platform at 100% of properties.
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Achieve 20% improvement in residents reporting sense of belonging and social connection at communities utilizing the Community Connect model.
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Set benchmarks for increased lease renewals, decreased apartment turnover, and analysis of move-out reasons.
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Identify and address equity gaps by reporting data on service usage and outcomes at 125 of our service-enriched sites.
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Establish growth and improvement goals for company-wide health & wellness and housing success programs, and create new regional youth development, financial well-being, and resident engagement goals.

Organizational Resilience
Plan for the future as a strong, adaptable organization that will provide affordable homes for generations to come.
Be competitive, transparent, and effective
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Develop a total compensation plan that reflects competitive wages, with a particular focus on positions with the lowest salaries and high levels of turnover.
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Adopt a recruitment and retention strategy that advances equal opportunity, reduces turnover, and fills vacancies.
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Create effective and responsive organizational leadership through progressive training and performance assessments.
Improve earning margins
Review operating models
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Increase efficiency and cultivate a culture of accountability by examining operating and business models to identify areas for improvement.
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Maintain Mercy Housing’s average five-year cash earnings margin.
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Create a culture of philanthropy by growing our donor base and launching an endowment campaign.
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Reengage and advance strategic partnerships with healthcare organizations, religious communities, and national foundations to increase access to resources and opportunities.

Mercy Together
Foster workplaces and housing communities where everyone feels valued and has equal access to opportunity.
Assessing impact to drive effective outcomes
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Train 100% of regional Mercy Together teams and steering committee on use of equal opportunity impacts assessments tools.
Organization commitments to Mercy Together
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Launch and support regional Together Teams and commit to capacity building and establishing organization-wide Mercy Together goals.
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Launch regional affinity groups and at least 25 brave space sessions with targeted support based on region-specific needs.
Social impact principles and reporting metrics
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Assess and adopt the seven principles of the Multifamily Impact Framework for tracking, reporting, and communications.
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Report outcomes for renewable energy and natural resource usage reduction.
